IT ALL STARTED IN 2016 WITH $10,000 AND A VERY SMALL LOCATION IN SAINT CHARLES, MO. RYAN AND REBECCA SOUGHT OUT TO CREATE A FAMILY FOCUSED SPORTS STORE WHERE ANY FAN COULD COME AND GRAB SOMETHING FOR THEIR FAN CAVE INCLUDING EXCLUSIVE CUSTOM TEES.

THE BEGINNING HAD A LOT OF HURDLES AND WE HAD TO SCRATCH AND CLAW TO GET THROUGH THE FIRST YEAR. MANY PEOPLE MAY NOT KNOW THIS - BUT VERY EARLY ON WE HAD AN AUTOGRAPH SIGNING THAT WAS SO POORLY ATTENDED IT NEARLY COST US OUR BUSINESS. IT TAUGHT US A LOT ABOUT GRINDING AND WORKING HARD AS WE HAD A LOT OF MONEY TO OVERCOME. WE DID IT AND WE ALWAYS LOOK BACK AT THAT KNOWING WE CAN GET THROUGH ANYTHING!

WE STARTED PLAYING AROUND WITH EXCLUSIVE CUSTOM TEES AND HAD SOME HITS AND SOME DUDS - BUT OVERALL IT GAVE US A LOT OF INSIGHT IN THE APPAREL PORTION OF OUR BUSINESS.

THINGS GOT INTERESTING IN 2017 WHEN JOEL EDMUNDSON WORE THE FAN CAVE EXCLUSIVE RYAN REAVES "BOOGEY MAN" T-SHIRT ON A BLUES BROADCAST. FUNNY STORY - RYAN WAS SLEEPING ON THE COUCH WHEN ALL OF A SUDDEN HIS PHONE WAS GOING NUTS - BUZZING WITH ORDER EMAILS. REBECCA QUICKLY WOKE HIM UP TO ASK WHAT WAS GOING ON. THAT NIGHT WE SOLD WELL OVER 300+ T-SHIRTS! IT WAS INSANE AND PUT US ON THE MAP. JOEL WAS SO GRACIOUS - HE WORE THE SAME SHIRT AGAIN AND, NEEDLESS TO SAY, I WILL NEVER FOGET THOSE TWO NIGHTS OR THE DAYS AFTER AS IT MEANT SO MUCH TO OUR BUSINESS.